Tuesday, November 30, 2010

Cheers to Responsible Holiday Celebrations

by Joy Spencer

OLCC debuts two Public Service Announcements for the holidays

The OLCC has launched a campaign to promote responsible drinking during the holidays. The campaign features two 30-second public service announcements aimed at reminding Oregonians that holiday drinking and party planning can be handled in a responsible and sensible manner so that fun and safety can be part of the holiday mix.

“We want folks to have a fun, memorable holiday season. And we want them to remember it for all the right reasons,” says Rudy Williams, OLCC Deputy Director of the Public Safety Services Program. “We’re proud to say this is the third year we've partnered with local industry representatives to provide important messages about drinking responsibly during the holidays.”

Safe Oregon Holidays highlights features prominent Oregon landmarks such as the State Capital, downtown Hood River, the Hawthorne Bridge and Haystack Rock. The spot will run on Oregon’s CBS affiliate, KOIN-6, and is sponsored by Hood River Distilllers.

How to Throw a Party targets the 20-something age group and focuses on responsible party hosting. The style is a fun, throwback to the 1950’s instructional videos, geared to get the audience’s attention. This spot is airing on KPTV Fox-12 and is sponsored by OLCC and Crown Royal.

Both television campaigns will air through New Year’s. The video announcements can be seen on the OLCC’s Youtube channel, http://www.youtube.com/user/OLCC2008

Safe holiday party tips include:
  • Serve plenty of food and non-alcoholic drinks to help guests pace themselves
  • Get the keys from your guests when they arrive
  • Have a designated driver
  • Collect money from your guests for a taxi cab fare fund
More party tips are available at http://www.oregon.gov/OLCC/safe_holidays.shtml

1 comment:

  1. These are great PSAs and very proactive of the OLCC.