“Binge drinking is a problem that affects a variety of age groups and can be very, very dangerous,” says Rudy Williams, OLCC Deputy Director of the Public Safety Services Program. “The partnership we have with Pernod Ricard USA on this campaign allows our agency to raise awareness about the myriad of excuses people use to perpetuate the myth that binge drinking is socially acceptable.”
“Pernod Ricard USA is pleased to partner with the OLCC in this campaign, which aims to reduce excessive alcohol consumption,” says David Jackson, VP Control State Strategy, Pernod Ricard USA. “We encourage enjoyment of our brands but reject inappropriate consumption in any form.”
The campaign airs on KPTV-12 in the Portland-Metro area. It can also be seen on OLCC's YouTube channel, http://www.youtube.com/user/OLCC2008.