The OLCC and Pernod Ricard, USA are launching a Public Service Announcement campaign on TV, internet and in stores to remind parents how dangerous underage drinking can be. The campaign, “Underage Drinking doesn’t start with a drink. It starts with an excuse,” focuses on things some parents may say to justify their teens’ drinking behavior.
A few excuses pointed out in the PSA include:
- We drank when we were that young and we turned out OK.
- I don’t mind if he’s drinking with his friends. Just as long as they’re doing it at our house.
- These kids are under so much pressure, I say let’s cut them a break.It’s fine if he takes a sip.
- My son knows the limit.
“Parents are influential on the choices teens make. The messages we send to our kids can have a life or death impact,” says Rudy Williams, Public Safety Director. “Our partnership with Pernod Ricard, USA is a valuable tool in educating parents on the vital role they play in helping teens make good decisions.”
When it comes to underage drinking, 74 percent of teens ages 13 to 17 say their parents are the number one influence on their decisions about whether they drink alcohol, according to the Roper Youth Report.
According to the National Highway Traffic Safety Administration (NHTSA) more than 21 percent of fatalities involving alcohol and drugs in 2010 had a driver between the age of 15 and 20.
The 30-second PSA will air on KPTV, Fox 12 from April 23 through Memorial Day weekend. Window clings with a graphic from the TV spot (attached below) will be displayed in various liquor stores in Oregon as a reminder to parents when they purchase alcohol.
More information on minors and alcohol can be found on the OLCC website, and information on drinking responsibly can be found at www.AcceptResponsibility.org.
Prom & Graduation Tips for Parents
- Set clear rules about not drinking and consequences for breaking them.
- If you are hosting a graduation or prom after party, do NOT serve alcohol to anyone under age 21. Read about Oregon’s alcohol laws and minors.
- Take inventory of the alcohol in your home and secure it if needed.
- Find out who is driving. One-third of the alcohol-related traffic fatalities involving teens each year occur during prom/graduation season (NHTSA). And if a limo is rented, check their policy on allowing alcohol in the vehicle.
- Remind your teens to ALWAYS wear their seat belts – it’s the law. 70% of teens killed on prom weekends were not wearing their seat belts (NHTSA).
- Discuss the school's prom rules with your teen and the consequences for violating them.
- Don’t rent hotel rooms for your teens or allow them to attend parties that do not have chaperones.
- Talk to other parents about post-event activities to ensure alcohol won’t be present.
- Be available to provide a timely and safe ride home if needed. Let them know that they should call you if they need a ride home or get into a situation they know isn’t safe — no matter what time it is, no matter where they are.